Our history
Behind Secrets des Fées, a human adventure, convictions and unique expertise.
Since its inception, Secrets des Fées has envisioned a different way of taking care of oneself, through powder cosmetics that invite you to rediscover the pleasure of the ritual and the preparation.
But a brand is not just products. It is also encounters, experiences and moments in life that shape its identity.
Discover the milestones that have marked our history and given birth to a new chapter in the Secrets des Fées adventure. ✨
- 1
2013
The Birth of the Fairies
Driven by a shared interest in innovation, organic products, and environmental protection, Sybile and Magalie, two engineers, decide to create unique cosmetic treatments: DIY powder masks, exfoliants, and peel-off masks. Secrets des Fées is born. A brand created for women who care about nature, DIY, and eco-responsibility.
- 2
2015
The first range comes to life
After 2 years of research and formulation, the magic happens: 12 certified organic powder treatments, free from additives or preservatives, to be reconstituted yourself. Body, face, hair, 4 product lines designed for natural, travel-friendly, and eco-responsible beauty, made notably from extracts of fruits, plants, and flowers.
- 3
2021
The range is expanding
A new range of personal care products: shampoo, shower gel and facial cleanser with gentle textures, subtle fragrances and natural colours that vary depending on the ingredients. Secrets des Fées continues to grow, always guided by the same commitment to natural products.
- 4
2023
Bulk goods and complete rituals
Secrets des Fées takes another step forward with the introduction of an even more eco-friendly refill format. The range also now includes accessories to enhance every beauty ritual: a brush, magic cauldron, travel pouch, konjac sponge, and bottles for shower gel and shampoo. Everything you need for natural beauty, from A to Z. ✨
- 5
2024
A break on the way
Life sometimes holds unexpected trials. In 2024, Sybile is battling breast cancer and the loss of her hair. This period marks a pause in the Secrets des Fées adventure and gives her story a new resonance. But some ideas remain alive, even when the path takes a different turn.
- 6
2025
A precious encounter
During her treatment journey, Sybile discovers the En Cœur et en Corps association during an adapted Pilates session. She finds valuable guidance and support that stays with her throughout this period. This encounter inspires her to support the association in turn and contribute to its work with people affected by the disease.
- 7
Today
The Return of the Fairies
Several years later, the fairies are back, more determined than ever. This time, they are focusing on the essentials: a reworked, reinvented, perfected treatment that had been developed seven years earlier and praised by many customers. The rebalancing hair mask for the scalp: a new formula, reimagined effectiveness. Today, this story gives rise to a new chapter for Secrets des Fées.
A launch that combines French expertise, the pleasure of self-care, and the desire to transform a life experience into a meaningful journey.